Tuesday, July 23, 2013

How To Make Money As a Newsletter or Newspaper Publisher

Lots of people have profited immensely from different form of writings. They have written their thoughts and have gone ahead to publish and sell them. Authors of books, blog owners, newsletter and newspaper publishers are examples of people who have profited greatly from the writing trade.

I am writing this article, 'How To Make Money As a Newsletter or Newspaper Publisher' as a result of my experience in researching information on the book business. Please enjoy it.

Newsletters, newspapers, magazines, and other publications make good money from classified advertisement. The classified advert section is one of the most carefully read section of these publications. Therefore, newsletter or newspaper publishers give lots of attention to this section of their newsletter or newspaper.

Many readers search these sections of newspaper publications trying to find something that will interest them. If they find it, they make effort to buy it. This section brings much profit to advertisers. In the light of this, advertisers pay to place their ads in this section since it is cheaper and converts better (in terms of sales of their products and services).

You can become a newsletter publisher who profits regularly from selling classified advertising. You don't have to include lots of pages in your newsletter. The number of pages can be as little as four pages. You only need to make the cover or the front page appear very beautiful and attractive so that it can attract passers by. You should also not forget the bold and colourful headline of the newspaper.

Let me also remind you that you must ensure you include relevant articles in your publication so that your readers will always look forward to it. It should not be all advertising alone. You will get your readers bored and uninterested in your newsletter publication after sometime if you don't heed this advice.

Choosing A Theme

Your newsletter should have a theme or central topic and you must determine this before you set out. You will have to investigate your industry for a newsworthy theme that will attract the attention of the public. Your newsletter, apart from making money from classified advertising should also be solving problems.

How To Source For Articles For your Newsletter

You can always visit the internet to source for articles for your newsletter or newspaper. There are so many article submission websites online where you can pick up free articles on the topic of your newsletter. You can run a search on any of the search engines for "free article submission websites". You should ensure you mention the name and business address of the owner of any article you use.

You can also write some of the articles for your newsletter if you are an expert on your topic. This is the reason why I will advise you to pick a niche that you are familiar with so that you can easily churn out newsworthy articles for your newsletter.

You can also accept articles from readers of your newsletters. They will write and e-mail their contributions to you and you will in turn allocate a space for them to advertise their products or services in your newsletter free of charge.

Laying Out Your Newsletter

You can layout the format of your newsletter yourself or you can contract it out to someone else if you are not proficient in the use of word processing programs. A catchy headline with an interesting article should always be on the front page of your newspaper.

What Is The Cost Of Your Newsletter?

You are not selling your newsletter. You are to give it out free! You must find places where you will be allowed to leave the newsletter for readers to pick up free of charge. These places can be supermarkets, gas stations, bus terminals and other places that witness constant foot traffic.

Adverts For Your First Edition

You can place adverts free of charge for some selected organizations for the first edition of your newsletters. You will have to sacrifice a lot at the early stage of your business to publicize your newsletter before you can begin to enjoy patronage from advertisers.

You can also accept some other advert placements that are not related or have anything to do with your industry.

Starting a University Campus Newsletter

In one of its many small business opportunity articles, one of Nigeria's foremost small business and SMEs finance expert, Tunji Afuwape describes how anybody can publish a campus newsletter in any of the higher institutions of learning. I have produced this short report below.

Campus Newspaper

The fact that most universities and colleges have campus newspapers does not mean that they are good papers or that there is no room for another campus newspaper. Creating and producing an unofficial campus newspaper is very straightforward. The paper can be published on a weekly or monthly basis and distributed free of charge throughout the campus and community.

Selling classified and displaying advertising to local business wishing to gain exposure to the paper readership base will support the paper, information, articles featured in the newsletter can focus on campus issues and events, and most of the information can be obtained free from students, readers and freelance hobby writers.

Other Additions

I want you to take note of these additions if you want to go into the publishing of a campus newspaper or newsletter.

1. You can have a newspaper whose main theme is football or moneymaking opportunities. With these topics, you can push your newspaper into the hearts of the students population, staff, and the neighbouring communities with minimal efforts.

2. You can make extra income apart from the income from advert placement by asking students to pay a token to display their profiles in your newspaper. These students will fall in love with this.

3. You can also organize seminars based on a skill you have that can benefit students and even the people of the community. At these seminar venues, you can sell useful materials to attendees.

1 comment:

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